New Day Breakfast Biscuits is a brand that seeks to inspire, energize, and delight. I wanted to pay homage to the rich tradition of gingerbread mold symbolism and bring it into a modern context. By marrying geometric shapes with grainy textures and playful characters, this cookie conveys a sense of the past, present, and future.
Create an illustrative package design for a brand meant for thoughtful and eclectic go-getters
Use colors inspired by dawn and imagery inspired by antique cookie molds that verge into the surreal to create a dream-like but bright brand.
(designer + illustrator)
Antique gingerbread cookie molds dating back to the 1500s that inspired the imagery